Sex, women, and the media, seems to be a selling
topic for commercial America. Nowadays, you can't even buy a Pepsi
without thinking about sex. If you watch some of the ad's put out
on television, I think you'll know what I'm talking about. In the
past, Pepsi has had Halle Berry and Britney Spears as spokes people
for Pepsi. I remember one commercial with a scantily clad Spears
dancing around and singing a song about Pepsi, the commercial resembled
more of a music video, than an advertisement, with a splatter of
pyrotechnics and big, flashing neon signs.
I feel like advertisers think our generation is stupid, as if were
these caged guinea pigs who feed off of MTV, we only respond to
bright colors and the over flamboyance of sexual innuendo. However,
I am neither Beavis nor Butthead and I can't stand these advertisements.
I am sick of watching women seduce hamburgers and celebrities making
love to soda. I mean really, are you trying to sell me a meal or
is this just a form of conglomerate prostitution?
Now, I have nothing wrong with women being sexually empowered, in
fact, I wish more women were open and upfront about the subject.
However, I can't stand it when women are objectified as brainless
Over time, we've all heard of famous sex symbols; however, can you
look back at those famous movie stars and tell me one extraordinary
thing they did? Why is someone like Marilyn Monroe so greatly celebrated
for being blonde, beautiful and stupid? Why do people still idolize
her now? Although, I can't judge her personally, I just think it's
odd as far as women figures go. We tend to exalt those who are beautiful
or sexually appealing and just as quickly as we crown them, we discard
them the minute they get old or unattractive.
It's a vicious process, aging; it's a food chain in America and
especially for women. Being a woman, just being a citizen in the
United States, I think we are bombarded with images of sex. Women
perceive from the media that being sexy is showing off your body,
getting a man's attention with your looks, not being funny or intelligent
or creative. The media tells us we are never good enough. I think
part of the fault of humanity is we are constantly searching for
happiness, however, according to the media happiness does not exist.
In fact, you will never be happy or at least should never be happy.
You should always want to accumulate more, and if you don't strive
for this, well then you are un-American. I've thought about this
concept a lot, because it's easy to get into those trends and over-consumerism,
but when it all comes down to it, I can accumulate as much stuff
as I want, but when I get home at night my new DVD player still
isn't going to love me.
Also, there is the fact that the media continues to tell us how
to look. It keeps planting idealized images of women we should strive
to look like. And who is the perfect woman, anyway? Is it Marilyn
Monroe or June Clever?
I just wish there were more women in the public eye that were famous
not because of how they looked, but because of what they had to
say. I wish there was more women who sold CD's not because they
cheated on Justin Timberlake, but because they had a true talent.
Sex will always be a big seller in America; perhaps there is no
stopping it, being that it's not only enticing, but intriguing.
I just hope with the knowledge we have as women we can use it to
be more thought-provoking, rather than mindless money makers. I
have faith, anyway.
Jessica Bieterman currently resides in the
Venice area and is a full time student studying journalism. She
enjoys writing, music, and films.