Madison Theater Replacement Project

Community Outreach May — November, 2001
Prepared June 29, 2001

The College has embarked on an extensive community outreach program to introduce the project to the community and receive input on the proposed plans. One aspect of that program is a series of continuing neighborhood and community workshops. All such community meetings are open to the general public. The sequence of meetings and workshops has been designed to provide the opportunity to dialogue with the immediate neighbors first so that any site-specific concerns that arise from living near the proposed development can be identified and addressed. The next group of meetings and workshops are designed to obtain input from the larger surrounding neighborhood and neighborhood groups. There will also be a series of Community wide workshops. These are all intended as introductory meetings with additional meetings and workshops to follow.

The meetings will be noticed in various ways appropriate to the scope of each individual meeting. All College sponsored meetings to date have been held in the cafeteria on the Madison Campus site so that the plans can be reviewed in context. Some future meetings may also be held in other parts of the City to encourage citizen participation in neighborhoods that are further from the site.

  1. Phase 1. Outreach Efforts to Date
  2. A. The Colleges public outreach effort since May includes the following activities:

    1. May 12. 3:30 to 5:30 PM. Door to Door in the Immediate Neighborhood. Dr. Robertson, Dale Franzen and Trustee Members went door to door to discuss the project with immediate neighbors surrounding the Madison site. General project and contact information was mailed to 150 households. Information was distributed to 200 households.

    2.  May 24.  The proposal was announced to the 500+ attendees at this last Madison Campus concert for the academic year.  150 audience members filled out requests for additional information about the proposal and to receive notification of community meetings and workshops. 

    3. May 31. Principals and Educators. Invitations to attend an informational meeting were e-mailed to SMMUSD principals and arts education instructors.

    4. June 5. 4:00 to 6:00 PM. Continuation of Door-to-Door Neighborhood Contact. Dale Franzen, Dr. Robert Sammis, Nancy Cattell-Luckenbach, Linda Block, Adam Philipson and Eric Yoshida continued door-to-door discussions with immediate neighbors surrounding the campus. General project and contact information was distributed to an additional 300 households, along with a written invitation to the June 10 and June 13th meetings.

    5. June 7. 4:00 to 5:00 PM Principal and Educators meeting. There was a small turn out due to the time of year, but a number of e-mail responses requested additional information.

    6. June 10. Immediate Neighbor Meeting. 1:00 — 3:00 PM. Invitations were hand delivered on June 5 to 1,500 households from approximately 12th Street to Lincoln Blvd. between Wilshire and Colorado.

    Meeting details

    College attendees: Dr. Robertson, Dr. Donner, Trustees Carol Currey and Nancy Cattell-Luckenback, Dale Franzen, Denny Zane, Eileen Hecht and Adam Philipson.

    Community attendees: Six immediate residents and Planning Commissioner Kelly Olsen.

    7. June 13. Neighborhood Workshop. 7:00 — 9:00 PM. 15,000 invitations were hand delivered on June 6 to residents from Lincoln to approximately 28th Street and from Wilshire Blvd. to approximately Colorado Blvd.

    Meeting Details

    College Attendees: Dr. Donner, Denny Zane, Randy Lawson, Annette Shamey, Dorothy Ehrhart-Morrison, Nancy Cattell-Luckenbach, Adam Philipson, Eric Yoshida

    Community Attendees: Approximately fifteen area residents.

    8. June 15. Project information packets with contact numbers were sent to school principals and arts instructors. In addition to general project information, the packets included information on the Opera Camp program and scholarships in addition to early information on the fall concert series with invitations to arrange for student attendance.

    9. June 16. Mid City Neighbor’s Annual Meeting. The college made a presentation at the meeting, received suggestions and answered questions. The meeting was widely noticed by Mid-Cities Board and was held at McKinley School. No action was taken.

    10. June 18, 19 Business Neighbor Outreach. College staff conducted a door-to-door walk to discuss the project with neighborhood businesses located on Santa Monica Blvd. from Lincoln Blvd. to 14th Street. Approximately 40 information packets with contact numbers and an invitation to a business owner/operator’s meeting were distributed.

    11. June 19. PTA. Information packets and contact numbers were supplied to all PTA presidents.

    12. June 25. Adjacent Merchant Meeting. Invitations were hand-delivered to all Santa Monica Blvd. merchants between Lincoln Blvd. and 14th Street.

    Meeting Details

    College Attendees: Eileen Hecht, Adam Philipson

    Community Attendees: One merchant participated.

    13. June 26. Chamber Of Commerce. The college presented project information to the full Chamber Board, answered questions and received comments and suggestions. The proposal was also introduced to and discussed by various Chamber Committees prior to this date. The full Chamber Board voted conceptual approval for the proposal.

    14. Neighborhood Groups. The College has also sent meeting requests to NOMA, Wilshire Montana Neighbors, Northeast Neighbors, PNA, OPCO, Neighbors For a Safer Santa Monica and FOSP. We have also had some preliminary contact with Friends of Eleventh Street, and other neighborhood groups. The College hopes to meet and receive direct input from all interested neighborhood groups.

    B. Issues

    Neighbors brought up the following concerns in connection with the proposal: whether parking would be sufficient, ingress/egress routes, hours of operation, potential parking lot noise, traffic patterns, construction hours, and the district’s ability to reclaim the site if needed. These issues, and others that were raised, are being looked at by the College and will also be evaluated in the project’s environmental review.

  3. Phase II
    1. Formation of a Madison Neighborhood Advisory Group to help identify issues and work on solutions. Meetings to be scheduled by the group.
    2. July. Creation of a WEB site for general project information and contact numbers.
    3. August or September. Citywide mailing of project information and contact numbers.
    4. Future Meetings:
      1. First Week of August. Follow-up meeting with the immediate neighbors. Additional meetings as requested and needed.
      2. July/Aug./Sept: Meetings with neighborhood groups.
      3. Fall. Distribute additional information to educators and PTA’s. Work with Fine Arts Coordinator to provide enrichment program information to K-12 schools.
      4. Fall. New round of community meetings and workshops to present architectural plans and get input from the community.

III. Phase III. Public scoping session for environmental review. This will be scheduled when project plans have been developed sufficiently for the scoping phase.